Real Fantasies Spring Summer 2012

For the Spring/Summer 2012 lookbook Real Fantasies, Prada explores the nostalgia of hot rodding, golfing, picnicking, the space race, and other wholesome past times. Told through a sequence of 100% handmade collages – continuing a new tradition of handcraftsmanship started last season – Real Fantasies is a palimpsest of photography, graphics and text that pulls the surfer into a realm of hyper reality.

Credits:
PRODUCTION / ART DIRECTION: AMO / Ippolito Pestellini Laparelli, Fausto Fantinuoli
ARTWORK: Jeroen Koolhaas, Lok Jansen
PHOTOGRAPHY: Phil Meech
VIDEO DIRECTION: James Lima
MUSIC: Frédéric Sanchez
EXECUTIVE PRODUCER: Max Brun – Hi ! Production
EDITING: Brian Vincent Durkin

Prada

About author

Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.

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